Bettman needs to build off thrilling Cup final

Hockey Betting Lines

06/11/2010 - Toronto, Canada (Sportsbook Betting Lines) - It may sound cliche, but when it comes to fixing what ails the National Hockey League, there may be no better time than the present.

On the heels of the most successful NHL season in a decade and a Stanley Cup final that demonstrated all that is right with the league, it is a moment that must be captured with vigor by Commissioner Gary Bettman.

The Stanley Cup final produced a spectacular brand of hockey that has reinvigorated the Chicago Blackhawks and Philadelphia Flyers franchises, which also happen to reside in two of the game's most important markets.

Fresh-faced superstars like Jonathan Toews and Patrick Kane have become household names across North America, poster boys if you will, for a new era in the NHL. An era that is seeing youth, speed and goal scoring become the defining elements of a brand that has suffered for so long.

Add already established superstars like Sidney Crosby and Alexander Ovechkin to the fold, along with a slew of talented youngsters led by the likes of Steven Stamkos and Drew Doughty, and it is safe to say that the recipe for success is a good one.

Television ratings for this latest Stanley Cup Final were remarkable in Canada and the highest in the United States since the Flyers, led by Bobby Clarke, beat out Bobby Orr and the Boston Bruins for hockey's ultimate prize in 1974. It seems unfathomable, but 1.2 out of every 10 American televisions was tuned into the Game 6 matchup on Wednesday night, demonstrating a heightened interest for the game south of the border.

Hockey is on the verge of a breakthrough, and Bettman is on the clock.

In most markets the game is thriving or at least sustainable, but a few sore spots exist that have shown little evidence of viability.

Franchises in Phoenix, Atlanta, and Florida are on life support, while there are ownership issues in other regions around the league likely spurned by the recent economic meltdown.

The remedy is simple; find owners who want to purchase these troubled franchises in cities that can sustain them, and move the teams.

The trouble is that Bettman has for years been outwardly ignorant to the possibility of relocation to Canadian markets, even when potential suitors have existed. This approach has done little for his image, and little for the game itself.

Previously spurned markets in Winnipeg and Quebec have been waiting with open arms, while southern Ontario, the world hotbed of hockey, continues to operate with the Toronto Maple Leafs as its only franchise.

Instead, Bettman has been insistent on transfers to areas like Las Vegas or Kansas City, further examining the Southern United States for relocation, as if to compound his already misguided expansion of the NHL into the United States' Sun Belt.

If only he had tried as hard to keep franchises in Winnipeg and Quebec as he has in the Desert with the Coyotes, the NHL might not be wrestling with these ugly issues.

Instead of trying to cover up the financial pitfalls of dying organizations, and sugarcoat the reasons why fans dislike or ignore the game in certain cities, Bettman needs to come clean with the realization that franchises in peril will continue to drag down the league.

As it stands, Bettman has received serious interest from prospective owners in both Winnipeg and Quebec. Mark Chipman and David Thomson of True North Sports and Entertainment made a serious pitch to buy the Phoenix Coyotes and return them to Winnipeg, and Bettman says he's heard from more than one "substantial" group in Quebec, including a pitch from media giant Quebecor.

Canadian fans need not yell from the highest hills to be heard, but rather, the league needs to do the noticing for them. There is a market in Canada for additional NHL franchises that should no longer be ignored.

The continued growth of the NHL brand and the health of the league will rest squarely on relocation to these ready-for-prime-time markets.

The positive ripple effect of the Cup finals has made this an unprecedented time to build on the current wave of momentum, and Bettman needs to right the ship once and for all.

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LAS VEGAS, NEVADA -- Golden Boy Oscar De La Hoya and his rival Floyd Mayweather Jr. arrived at the MGM Grand here Wednesday amid the pomp and pandemonium befitting two of the biggest stars in the sport who are about to duke it out for the WBC super welterweight crown this Saturday (Sunday in Manila).

As of Wednesday, MySportsbook.com closed its book with Mayweather a favorite to defeat De La Hoya at -170 (a $100 bet wins $70), while De La Hoya is a +140 underdog (a $100 bet wins $140).

Mayweather arrived at about 11:30 a.m. on a big truck with his face and a big "World's Best Pound-for-Pound" sign scribbled across the vehicle. He was accompanied by his entourage made up of rappers and his training team.

A crowd of close to 3,000 eager fans packed the MGM Grand lobby, with their cameras in tow, all trying to vie for position to get a good angle at Mayweather, who is acknowledged as the world's best fighter pound-for-pound.

Eric Gomez, Golden Boy Promotions vice-president, described the fan turnout as "amazing" and swore he had never seen anything quite like this event.

"The crowd was fantastic. Everybody was just too eager to see the two fighters," said ALA manager Michael Aldeguer, who was among those who waited at the lobby together with his ward Rey "Boom Boom" Bautista and AJ Banal.

De La Hoya made his own grand entrance at the hotel lobby at around 12:30 p.m. accompanied by GBP chief executive officer Richard Schaefer and trainer Freddie Roach.

The same group of fans who trooped to see Mayweather also lingered around to get a close look at De La Hoya, who has been secretly working out at a Las Vegas gym for days after arriving from his main training camp in Puerto Rico.

The golden boy then took part in a closed-door afternoon workout with Bautista and Banal. The two, along with Aldeguer and wife Christine, as well as an HBO crew were the only ones allowed inside the gym.

De La Hoya and Mayweather take part in today's final press conference before the official weigh-in this Friday.

Ring Magazine, the acknowledged bible of boxing, reported in its June 2007 issue that 12 out of 20 boxing experts it interviewed have favored Mayweather to defeat De la Hoya, with only 8 favoring the latter.

But Filipino ring icon Manny Pacquiao said in a recent interview with The Freeman's Emmanuel Villaruel that De La Hoya will win by unanimous decision over Mayweather.

To visit this online sportsbook got to MySportsbook.com for all your bet on boxing needs.